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Shoe Dog: Phil Knight’s Journey from a Distributor of Onitsuka Tiger to a Mighty Iconic Superbrand Called NIKE
Nike, like Apple, is one of those iconic, aspirational brands which generates a lot of pride & excitement even to those who buy and flaunt their product. How then would it be to be the creator of Nike? ‘Shoe Dog’ is an amazingly written autobiography of Phil Knight, the iconic (now 86) curator of this awesome brand. Phil Knight made his beginning in 1962 by importing shoes of a brand called Tiger manufactured by a Japanese company called Onitsuka (now ASICS). He did this un
Vikrant Vartak
Jun 21, 202414 min read


Lessons from the Amazon Prime Series "Poacher"
Abstract This post/blog is dedicated to all the wildlife lovers, conservationists, animal welfare activists, and animal lovers. Poacher, a newly released drama series on Amazon Prime, directed by Richie Mehta and backed by Alia Bhatt, is a treat for all of them and also a must-watch for everyone else too. With its gripping storytelling, the series not just rates very high on entertainment, it is also very rich & powerful on messaging. In this blog, I share five key takeaway
Vikrant Vartak
Feb 25, 20243 min read


Crisis (/Disaster) Management Lessons from the Movie "Mission Raniganj"
Based on the real-life story of bravery & ingenuity of Mining Engineer Jaswant Singh Gill - played very well by Akshay Kumar - the movie offers some wonderful lessons on Crisis Management. The movie echos the learning from Amanda Ripley's well-acclaimed book "The Unthinkable: Who Survives When Disaster Strikes - and Why". Let's look at some notable ones. 1) The book is divided into three basic sections to coincide with what she describes as the ‘survival arc’, or the process
Vikrant Vartak
Nov 12, 20232 min read
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Vartak Baug, Erandwane, Pune-411052
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